Many insects can see color as well as perceive wavelengths of light imperceptible to the human eye. For example, honey bees (A. mellifera ) can detect ultraviolet light. The additional wavelengths often can provide "nectar trails" that are invisible to the human eye (Stanley, 2014). A comparison of floral colors between humans and honey bees can be found here. Also, if you've ever wanted to experience vision through the eyes of a bee (because who hasn't, right?) visit this site.
Works Cited:
Stanley, C. 2012. Honey bee navigation. Utah PESTS News Vol. IV, Winter 2012.